As someone working in the event industry staying relevant and in-the-know of digital trends is crucial. Moreso, with people exploring events to attend online, it becomes important to understand the nitty gritties of making social media work for you. A powerful tool, social media can be used alongside an intuitive event management system to engage attendees and ensure that your event is a grand success. We understand that tapping into the fullest potential of this young, resource-intensive tool can be overwhelming.
For this week’s post, we have come up with the greatest strategies, tips, and ideas to help you make the best use of social media.
Social media is undoubtedly the buzzword of the 21st century. According to Statista, an estimated 3.1 billion people will be using social media by 2021 with the prospect of social network penetration swiftly increasing in geometric figures. Luckily, the best event registration software platformscome loaded with options to integrate event websites with social media.
How to Use The 3 Most Popular Social Media Channels With Online Event Booking Systems
Optimizing social media to understand and leverage the new-age technologies and resources can help you connect with like-minded people and increase attendee conversion rates.
1. Event Planners’ Favorite Event Promotion Channel – Facebook
Event Industry Statistics
88.1% of event planners rely on Facebook to share their event websites and gather data. 55% of event managers claim that this social media platform is the most effective when it comes to event promotion.
How to Use Facebook for Event Promotion
Facebook is presently the largest social media platform that provides the best interface to organize, explore and discover events. Using the best event booking websites, you can create and share your event page on Facebook. The social media giant provides a host of customization options from assigning ‘public’ or ‘private’ status to events to writing witty event descriptions. The site also allows you to add links to the ticketing page of the best event booking software where you have created your website.
How does your event description hurt audience count? Read here – How to Write Better Event Descriptions
How Does Facebook Help
When you share websites created on an event management system on Facebook, users can mark ‘Interested’ or ‘Going’ on the event post. In doing so, the post appears on their friends’ feed, hence the word spreads faster than word of mouth! If the venue where you are hosting your event has a Facebook page, the reach gets even bigger as Facebook notifies its followers as soon as the event is posted. This system not only boosts attendee conversion rates but also helps you understand the number of potential participants you are expected to serve.
2. Best Social Media Channel for Professional Events – LinkedIn
Event Industry Statistics
LinkedIn gets 187 million monthly unique visits with 40% users checking the site daily. 21.3% of event planners say that LinkedIn is the best platform to manage potential customers.
How to Use LinkedIn for Event Promotion
With LinkedIn, you can capture the attention of a different crowd of people, hence getting access to a targeted audience of your choice. Sharing events on LinkedIn requires you to create crisp, quality content. Building a website on the best event registration software and then sharing it on LinkedIn is the easy part, but creating content that is apt for the platform is important. The audience is likely to look for events that can help boost their network or build their resumes.
How Does LinkedIn Help
Operating on the premise of professional connections, LinkedIn is a great place to establish leads and understand your attendee network during the event planning stage. These leads are essentially helpful in connecting you with professional vendors and sponsors for your event. You can use the LinkedIn event management system to send event invitations to your connections and when they RSVP, it shows up on their profile which can then be viewed by their connections.
3. Unleash the Power of Hashtags and Retweets – Twitter
Event Industry Statistics
Twitter has over 145 million monthly active users with 44% of such users belonging to the tech-savvy Gen-Z who are most likely to explore and attend events hosted through online event booking systems.
How to Use Twitter for Event Promotion
The power of hashtags and a snippet of text with only 280 characters has been proved continually by Twitter. Start by creating a unique hashtag for your event and using it alongside the most popular and trending event hashtags.Using the best event booking websites, you can share your event on Twitter by hashtag-ing the content all the way. Use the hashtag on your website and on other social media platforms too. The best practice is to keep tweeting during the event too with up-to-the-minute details using engaging content.
How Does Twitter Help
Twitter is a great tool to use for event promotion since it helps to track the results of your marketing efforts. Tweets with images and video content get 150% retweets. When a potential attendee retweets your event by adding a caption of their own, an increasing number of people can see the post and judge it by reading the views and aspirations of a fellow attendee. This tremendously helps in increasing attendee conversion rates.
This new year, learn how to use the best event booking software to make your events successful – 7 New Year’s Resolutions Every Event Planner Should Make
Event booking systems that allow event planners to organize, create and publish their events online also offer easy integration methods to help users channel the power and reach of social media. Using the event promotion tactics discussed in this blog, you can use social media tools in their maximum capacity to share, promote and encourage participation.
The best social tools also help organizers with access to attendee information and actionable insights. With the onset of a new year, make comprehending the depth and reach of emerging social networking technologies a priority to increase the reach of all your future events.