For event planners, audience engagement is akin to the holy grail. The minute you make your event public on the internet, it is the responsibility of your website to ensure an immersing attendee experience, which positively influences conversion rates. A great website means that every click on the website is translated from views to ticket sales. But it is easier said than done!
How do you turn your online event booking website into a trump card? Read here – Tips and Tricks to Write Better Event Descriptions Online That Drive Audience
How can you as an event organizer make sure that your event booking websites are capable of convincing interested people to attend the event? Here are 7 ways in which you can create wonderful event booking sites using an online event booking software that can persuade event-goers through their decision-making process of whether or not to attend your event.
1. Shorter Content for Shorter Attention Spans
Online attention span is decreasing. This demands that any online content be crisp, short and fulfilling. When creating event booking sites, avoid using unnecessary wordy copy. Keep it minimal, fresh and make sure it appeals to the audience. The goal is to convince the visitor that your event is designed especially for them.
What are the details that you should add to make a good first impression?
- Event name as the headline that grasps all the attention
- Event description that convinces the audience why they should attend the event
- Event details like its agenda and lineup
- Location, date and time prominently displayed on the website
- Registration and ticket prices should be available to all so that interested attendees can check for affordability
- Call to action buttons that easily catches the eye
2. Strong Visuals That Speak Volumes
Using visuals and creative ideas to speak for your event. Event booking websites should be loaded with strong visuals that express the vibe of your event. For instance, if you are hosting a conference, add images of the guest speakers and the venue. Likewise, the photos you use should be able to convey what your event is about.
The internet is bursting with infographics and videos. Add these to your checklist to go beyond just traditional imagery. Add glimpses from previous events and intricately shot videos of the event venue that has the power to convince the audience that they cannot miss the experience that you are promising to offer.
3. Offer Seamless Registration and Ticketing Process
With the help of an online event booking system like Eventurbo, event organizers can create a smooth ticketing process for their attendees. With multiple payment processors integrated within the system, the registration and ticketing process is simple, secure and convenient. Also, use online event booking software that gets the entire transaction completed in only one step. The more the number of steps required, the more the chances of your attendees losing interest.
The transaction mode should be supported on mobile phones, too. Industry statistics show that there is a whopping 160% increase in ticket sales when event booking websites support payment processes for mobile devices.
4. Your Website Should Be Mobile-Responsive
Optimizing your content and images for the smaller mobile screens is a challenge but as event planners, you need to take care of this issue. Most event-goers are now discovering events on-the-go on through their mobile devices. So, if the content is out of proportion on their screens, it does not help your cause. Be sure to test how your event page looks on mobile phones and handheld devices before you take the page live.
5. Provide Social Proof to Your Attendees
Customers now tend to purchase online when they have a clear view of what fellow buyers are saying about the purchase. This stands true in cases of events too.
On your online event booking website, add videos, images, and testimonials of attendees sharing their experience from older events organized by you. Reviews shared by other customers make new attendees feel confident about their purchase while also giving them a sense of security in the age when a lot of cyber fraud is taking place. You can even leverage the popularity of certain social media influencers to help spread the good word about your event and use such propaganda on your website too.
Here is how you can use social media to boost attendance to your event – How to Use Social Media to Boost Event Attendance
6. SEO is Still Relevant in the 2020 Event Creation Strategy
Search Engine Optimization (SEO) is an important tool for anyone who aims to create their presence online. Creating your event website is of no use if potential attendees do not find them on the internet. Optimizing event booking sites before they go live ensures that it organically reaches the targeted people on the web.
Before using an online event booking system to design your website, do your own keyword research using online tools available for free on the internet. Once you are sure of the keywords you want to rank for, use them strategically on the event headline, image Alt tags, and descriptions.
7. Design Beautiful Websites and Make Navigation Easy
Offering a smooth user experience to your attendees requires the event planner to keep track of a lot of verticals. The user journey that you want to create should be smooth and friendly. Avoid using too many drop-down menus as they make the event booking websites too complicated. The design you use should be eye-catching and attractive. Use graphics, buttons, and tools at the right places with the right colors to make the website alluring to potential participants of your event.
The event booking website you create is essentially the online face of your event. Creating a website that is easily discoverable, aesthetic and loaded with a balanced amount of content can be overwhelming. But if you follow these points, you can surely sell more tickets and declare your event house-full! With Eventurbo, devise engaging events that create a long-lasting experience for your attendees.
Learn more about event planning here – How to Avoid Event Marketing Mistakes That Deter Your Event’s Success