As an event planner, your work is never really over. After the last guest leaves the event venue, a critical aspect of event management needs your immediate attention – attendee engagement. If you are new to the game, you might wonder why it is required for you to keep your audience engaged even after the completion of the event.
Well, you are not just in the business for one great show! You have to work towards building a long-term relationship with your audience, in turn, creating a loyal customer base over time. By leveraging the features of modern event management tools, you can reach out to the attendees and ensure that they take desirable action in order for you to achieve a higher ROI.
Here are 6 great post-event attendee engagement strategies for you to take inspiration from:
1. Send a ‘Thank You for your Presence’ Message
Your attendees should know that you are grateful for their presence at your event. With the help of intuitive event management software that supports post-event attendee management features, send out a ‘thank you’ email to your attendees. Your audience has spent money and time to attend your event, an acknowledgment for their efforts can go a long way.
Event planners should ensure that such emails are sent within hours of the completion of the event. Moreover, modern event management tools also let organizers send personalized acknowledgment emails to guest speakers and other vendors. All these gestures can help build a solid association with the key stakeholders of the event industry.
Advanced event management software hosts some great features. Read more – Features of Modern Event Management Software – Part 1
2. Send a ‘Sorry, We Missed You’ Message to People Who Did Not Turn Up
Your post-event follow up activities after the event does not necessarily limit to the attendees who were present. Leverage the features of event management tools and send emails to attendees who had planned to be there but could not make it on the D-day. Let them know that they were missed and send them a ‘See what you missed’ message with relevant event photos and videos.
This is a great way to create anticipation among the people who did not show up at the venue and ensure that they will surely be there for the next event you host.
3. Create a Post-event Feedback Survey
Most modern events software packages come with all the features you need to keep your audience on the loop even after the event has ended. By leveraging such event management tools, send a feedback survey email to all your attendees. This is the most simple way to understand how you fared in the ‘attendee satisfaction’ scenario and which aspects of your event management strategy need to change for future events.
Send the survey within 10-12 hours of the event being done and dusted. Make it a ‘rank it from 1-10’ kind of survey to ensure that your audience is not bugged to spend too much time on the feedback. Here are a few sample questions you can ask:
- How would you rate the overall event experience?
- Did you find the speaker/presenter appealing?
- Did you like the caterer and the food?
Use the event management software to ask for further reasons to the attendees who rate a low score to all or most of the questions.
4. Set-up a Post-Event Page to Share Relevant Event Content
If your attendees had a wonderful event experience, they will most likely want to know more. Make use of the events software packages and add post-event content to your existing event website. Every individual attendee must have preferred a different aspect of the event. So, make sure to showcase everything that went down at the event in snippets.
Here are some ideas you can use:
- Recap videos of the event that captures minutes and moments from the speakers’ address, clips of attendees engaging with the speaker, caterers and behind the scene content of venue decorations.
- A photo gallery that features official event photographs
- Fun statistics about the event
Keep sharing the content on social media as and when these are updated on the website. The right event management software helps event planners integrate their websites with diverse social media channels to make them easily shareable.
5. Start a Social Media Attendee Engagement Campaign
Social media is a powerful tool that when used to its fullest capacity alongside event management software can help to drive lasting engagement with attendees and vendors alike. There can be many ways to engage your attendees after event completion.
One great way to do this is by starting a campaign as follows:
- Ask attendees to tag your event’s social media page handles when they upload photos of the event on their personal handles
- Once your attendees follow through, share and feature their photos on the event page and social media sites.
This not only boosts engagement but also makes the audience feel acknowledged for their presence. Not to mention, this is a great way to drive more followers to your site that can help during your future event management initiatives.
Are you still confused about event promotion on social media? This will help – How to Use Social Media Tools to Boost Event Attendance
6. Send Them Invitations for Your Next Event
Do you have another event coming up that is similar to the one you just hosted? Modern events software packages can help you to create personalized invitation emails to the attendees who were there at your last event. Build off the momentum and excitement and use it to attract attendees for your next event.
Here is how you can market your next event better – Event Marketing Strategy for 2020
Event management software in India like Eventurbo can help you ace your post-event attendee engagement objectives. The software is designed to make the event planners’ job easier by allowing them to send beautiful, customizable emails to attendees. This can help in the quest to keep them waiting for more great events from your side.